₦70 from Oron Road to Abak, even less from Shelter Afrique to Afaha Ube; one could even do Uyo to Mkpat Enin or Oron to Orukanam with just ₦70! Viola! The news spreads like wildfire and scores rush to download the OPay app. Thumbs up OPay! That was a fantastic MARKET PENETRATION STRATEGY!
OPay took aggressive action to greatly expand their share of total sales by selling their product at a lower cost at the initial stage, thereby allowing them to generate a higher profit percentage at a later stage of the business.
Their ₦70 to “anywhere in the world” fare resulted in increased sales volume (booking) and that simply allowed the brand to be known and the market share greatly expanded!
OPay is a mobile payment platform developed by Opera. It allows you to live a life of ease and comfort with the touch of a button on your phone. With OPay you can send and receive money to any bank in Nigeria and it is cheaper than any bank fee.
There are other useful features on the OPay which I think you should make out time to explore, instead of threatening to remove the app from your device.
Learn from OPay’s Market Penetration Strategy.