Based on a comScore stats, 61% of mobile users are searching online for local things. And 58 % of respondents consider local search results very reliable.
Which implies that the majority of sites must be optimized for mobile search and local SEO. Anybody who serves their business communities face to face ought to care about their local SEO.
Among these are mortar and brick businesses with physical locations (barber shops, dentist offices, real estate agencies, etc.) and service area businesses operating in a specific geographic area (repair services, electricians, and so forth).
Below are Tips to Optimize Your Business and Website for Local Search
#1. Google My Business
When you are done with on-page factors, you should watch out for Google My Business to attract user’s or clients’ attention for the fullest degree.
Your Google My Business Page ought to include your address, working hours, pictures, telephone number, popular times, links, and review to your pages.
Ensure that the content on this page is consistent with your brand, image, the categories. And the images are in high resolution, and descriptions are on point.
#2. On-page factors
All localized site, regardless of whether they have a public domain, ought to make unique URLs and header tags for their particular location. Including your region in your URL is a solid signal; however it isn’t generally convenient for a site.
All things considered, you ought to have a landing page for your location. Add toponym and indicate the region name in the URL to the semantic core.
On the off chance that you have different locations, you can make a page where you can list every one of your locations with a link with a H1 tag or to a map.
#3. Social signals
Links from online social media websites are getting more and more juice everyday. So updating your business social profiles on a regular basis is very important.
Including social sharing buttons for a particular location could likewise noticeably increase your local Google search unit.
#4. Online reviews
Once users or clients find your business, they may check the reviews from your clients posted on social media, various online directories, forums and so on. In light of a a BrightLocal survey, 93% of customers or buyers read local reviews to choose if a business is good or not.
That is the reason it is very crucial to keep an eye on reviews and respond to them appropriately and timely. The more reviews you get in your local area or region, the better your local SEO will be.
#5. Local search external location signals
External location signals include the visibility of your NAP and any other business information on online directories. For example, TripAdvisor, Yellow Pages, BBB.org, Yelp, CitySearch, etc.
It is important to have the right NAP, as these online directories will extract your details from that. Some people likewise keep track of your reviews on these sites, and you ought to likewise also pay attention to them.
#6. Link Signals
Links are very important for your local SEO. So you should link to local businesses, other resources, government sites within your content.
The primary concern is relevancy. It should be relevant and useful to your users and your site. To acquire good links, you may be involved in hosting some relevant events in your community.